Insights from Googlers into our products, technology, and the Google culture.
Aggiornato: 22 weeks 6 days fa
A new flavor of Google Trends
Posted by Heej Hwang, Google Trends team
The latest version of Google Trends is now live! If you've used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet. (Note: Both these functions are available after you've signed in to your Google Account.)
Let's walk through an example of how these nifty new features come into play. With the hot summer months rapidly approaching in many parts of the world, many of us turn to the frosty treat of ice cream to cool off. But have you ever wondered which flavor people search for more frequently: vanilla or chocolate?
First, let's take a look at the searches for vanilla ice cream and chocolate ice cream separately. Here's what vanilla looks like on its own:
You'll notice a number at the top of the graph as well as on the y-axis of the graph itself. These numbers don't refer to exact search-volume figures. Instead, in the same way that a map might “scale” to a certain size, Google Trends scales the first term you've entered so that its average search volume is 1.00 in the chosen time period. So in the example above, 1.00 is the average search volume of vanilla ice cream from 2004 to present. We can then see a spike in mid-2006 which crosses the 3.00 line, indicating that search traffic is approximately 3 times the average for all years. Read more about how we scale the data.
Here's what chocolate looks like on its own:
Let's look at how vanilla compares with chocolate. Keep in mind that when you compare multiple terms, they'll all be scaled relative to the first term you've entered.
As the numbers on the top of the graph indicate, vanilla ice cream has about 30 percent less search traffic than chocolate ice cream (and it's no surprise that both flavors are more popular during the summer months!) You can also see that the data has been ranked by vanilla, because it was the first search term we entered. However, you can use the drop-down menu beneath the graph to change the ranking to chocolate instead.
Google Trends is not only a fun tool; it also offers some practical uses as well. Suppose you own an ice cream shop and don't know which flavors to serve, or suppose you're responsible for stocking supermarkets across the country; Trends can help you explore the popularity and seasonality of your products. To conduct your own, more detailed analyses, you can now easily export Trends data to a .csv file (a common format to import/export data), which can be opened in most spreadsheet applications. When you use the export function, you'll also have the choice of using either relative scaling (what we've shown here) or fixed scaling (scaled to a specific time range).
We hope you enjoy this new flavor of Google Trends. And of course, we want to know: which flavor of ice cream do you like best?
The latest version of Google Trends is now live! If you've used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet. (Note: Both these functions are available after you've signed in to your Google Account.)
Let's walk through an example of how these nifty new features come into play. With the hot summer months rapidly approaching in many parts of the world, many of us turn to the frosty treat of ice cream to cool off. But have you ever wondered which flavor people search for more frequently: vanilla or chocolate?
First, let's take a look at the searches for vanilla ice cream and chocolate ice cream separately. Here's what vanilla looks like on its own:
You'll notice a number at the top of the graph as well as on the y-axis of the graph itself. These numbers don't refer to exact search-volume figures. Instead, in the same way that a map might “scale” to a certain size, Google Trends scales the first term you've entered so that its average search volume is 1.00 in the chosen time period. So in the example above, 1.00 is the average search volume of vanilla ice cream from 2004 to present. We can then see a spike in mid-2006 which crosses the 3.00 line, indicating that search traffic is approximately 3 times the average for all years. Read more about how we scale the data.
Here's what chocolate looks like on its own:
Let's look at how vanilla compares with chocolate. Keep in mind that when you compare multiple terms, they'll all be scaled relative to the first term you've entered.
As the numbers on the top of the graph indicate, vanilla ice cream has about 30 percent less search traffic than chocolate ice cream (and it's no surprise that both flavors are more popular during the summer months!) You can also see that the data has been ranked by vanilla, because it was the first search term we entered. However, you can use the drop-down menu beneath the graph to change the ranking to chocolate instead.
Google Trends is not only a fun tool; it also offers some practical uses as well. Suppose you own an ice cream shop and don't know which flavors to serve, or suppose you're responsible for stocking supermarkets across the country; Trends can help you explore the popularity and seasonality of your products. To conduct your own, more detailed analyses, you can now easily export Trends data to a .csv file (a common format to import/export data), which can be opened in most spreadsheet applications. When you use the export function, you'll also have the choice of using either relative scaling (what we've shown here) or fixed scaling (scaled to a specific time range).
We hope you enjoy this new flavor of Google Trends. And of course, we want to know: which flavor of ice cream do you like best?
Categorie: tech
New third parties for the Google content network
Posted by Rajas Moonka, Senior Business Product Manager
About a month ago, we announced that we certified a number of third-party ad servers, rich media ad agencies, and research firms to serve and track display ads on the Google content network. Today, we're adding Atlas and Tumri to our list of certified third parties.
Atlas and Tumri customers can now save time by managing their Google content network campaigns and their other online campaigns through the same application. They can take advantage of more efficient planning, management, and measurement around their ad buy.
Learn more about third-party ad tags on the Google content network.
About a month ago, we announced that we certified a number of third-party ad servers, rich media ad agencies, and research firms to serve and track display ads on the Google content network. Today, we're adding Atlas and Tumri to our list of certified third parties.
Atlas and Tumri customers can now save time by managing their Google content network campaigns and their other online campaigns through the same application. They can take advantage of more efficient planning, management, and measurement around their ad buy.
Learn more about third-party ad tags on the Google content network.
Categorie: tech
Opening our content network to third parties
Posted by Rajas Moonka, Senior Business Product Manager
Today, we're announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.
We had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place.
Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix. Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive.
For publishers on the network, this program offers a way to expand their advertiser base and enable advertisers to better understand the value of their inventory, with the goal of increasing their overall revenue. And they'll be able to show more compelling display ads to their visitors, enhancing their web experience.
Update: Check out our three-part video series to see how it all works.
Update 2: Review our list of certified third parties.
Today, we're announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.
We had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place.
Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
- Advertiser ad servers: DoubleClick (DFA), Mediaplex
- Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
- Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix. Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive.
For publishers on the network, this program offers a way to expand their advertiser base and enable advertisers to better understand the value of their inventory, with the goal of increasing their overall revenue. And they'll be able to show more compelling display ads to their visitors, enhancing their web experience.
Update: Check out our three-part video series to see how it all works.
Update 2: Review our list of certified third parties.
Categorie: tech
One Fish, Two Fish, Red Fish, Blue Fish
Posted by Marissa Mayer, VP Search Products & User Experience, and Micheal Lopez, Web Designer
You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon -- after all, we hadn't in 8.5 years(!). The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we've also developed a group of logo-based icons that all hang together as a unified set. Here's the full set:
The design process we went through was rigorous and interesting, so we thought we would share more of it here. We tried in total more than 300 permutations. It was much harder than we thought at first. We wanted something distinctive and noticeable, so we aimed toward transparency or semi-transparency, so the image would have a more distinctive noticeable shape than just a block. We wanted something that embraced the colorfulness of the logo, yet wouldn't date itself. Since we don't really have a symbol that means Google, we felt it best to work with the logo and letters within it. Our design team tried literally hundreds of approaches. You can see some of our explorations here.
By no means is the one you're seeing our favicon final; it was a first step to a more
unified set of icons. However, we really value feedback from users and want to hear your ideas that we may have missed. If you have your own notions about the Google favicon, please send them to us. We'll do our best to work them in, and maybe your idea will be the one that people see billions of times per day.
You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon -- after all, we hadn't in 8.5 years(!). The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we've also developed a group of logo-based icons that all hang together as a unified set. Here's the full set:
The design process we went through was rigorous and interesting, so we thought we would share more of it here. We tried in total more than 300 permutations. It was much harder than we thought at first. We wanted something distinctive and noticeable, so we aimed toward transparency or semi-transparency, so the image would have a more distinctive noticeable shape than just a block. We wanted something that embraced the colorfulness of the logo, yet wouldn't date itself. Since we don't really have a symbol that means Google, we felt it best to work with the logo and letters within it. Our design team tried literally hundreds of approaches. You can see some of our explorations here.
By no means is the one you're seeing our favicon final; it was a first step to a more
unified set of icons. However, we really value feedback from users and want to hear your ideas that we may have missed. If you have your own notions about the Google favicon, please send them to us. We'll do our best to work them in, and maybe your idea will be the one that people see billions of times per day.
Categorie: tech
Opening our doors in Lenoir
Posted by Kendra Intihar, Administrative Assistant, Google Lenoir
Whether you're shopping for shoes, planning a trip or watching a funny video, you probably don't think much about where that website you're on actually "lives." Though they seem just to exist in some "cloud" out there in "cyberspace," all websites are actually hosted on computers, similar to the one you have at home or work. But millions of websites processing terabytes of data every day -- all of those shopping and video queries -- require much more than a single machine, and they need to be housed somewhere. While some webmasters may run their website off of a small server in their basement, more commonly websites are run off of a stack of computers (a server rack), which lives in a warehouse-type building called a data center. Almost any company that stores or processes information either owns data centers or leases space in them, including banks, insurers, airlines and of course, technology companies. To process the millions of searches, emails, documents and more that come across our servers every day, and to keep all of our services both fast and reliable for our users, we require significant computing power, and have invested heavily in servers and data centers across the world.
On May 21st, an official ribbon-cutting ceremony marked the opening of our newest data center in Lenoir, North Carolina. The Lenoir facility has set a precedent for Google community involvement: hundreds of our closest friends -- the citizens of Caldwell County -- came on site for what we called a "Googley BBQ." Along with pulled pork from the locally-acclaimed Hannah's, attractions included Google-colored snow cones, cotton candy, a local cover band, Google demo stations, a "Meet-a-Googler" tent, and a kiddie area with face painting, stickers, crafts, and (of course) a bouncy house in Google colors.
Lenoir sits in the heart of Caldwell County, which is known for its spectacular views of the beautiful Blue Ridge Mountains, its close-knit communities, and its hard-working citizens, and is along the famous "20 miles of furniture" on N.C. highway 321. Though many furniture industry jobs in the area have been lost in recent years, now technology companies are moving to the region, and a focus on technology education is helping to usher Caldwell into the 21st century.
Several speakers at the ribbon-cutting, including the Mayor of Lenoir, David Barlow; County Commissioner Herb Greene; and the Governor of North Carolina, Mike Easley, voiced this sentiment, each hopeful that other technology companies will consider Google's presence and set up shop as well. What's not to love about an area with a beautiful landscape, a home-town feel, and such a wonderful and welcoming community? Yeah, we couldn't find anything either.
Lenoir Googlers are still floating on at least cloud seven or eight about playing host at our new site. We couldn't have done it without the local firefighters, police, Chamber of Commerce and government representatives who went out of their way to make sure everyone had fun that day -- helped, of course, by the hundreds of folks who joined us in celebrating. But what's more, we are excited that we will soon be bringing this newest data center online, as another step to ensure that our services remain lightning fast and nearly 100% reliable, no matter where on the planet you may be.
Here's a photo album from the day:
Whether you're shopping for shoes, planning a trip or watching a funny video, you probably don't think much about where that website you're on actually "lives." Though they seem just to exist in some "cloud" out there in "cyberspace," all websites are actually hosted on computers, similar to the one you have at home or work. But millions of websites processing terabytes of data every day -- all of those shopping and video queries -- require much more than a single machine, and they need to be housed somewhere. While some webmasters may run their website off of a small server in their basement, more commonly websites are run off of a stack of computers (a server rack), which lives in a warehouse-type building called a data center. Almost any company that stores or processes information either owns data centers or leases space in them, including banks, insurers, airlines and of course, technology companies. To process the millions of searches, emails, documents and more that come across our servers every day, and to keep all of our services both fast and reliable for our users, we require significant computing power, and have invested heavily in servers and data centers across the world.
On May 21st, an official ribbon-cutting ceremony marked the opening of our newest data center in Lenoir, North Carolina. The Lenoir facility has set a precedent for Google community involvement: hundreds of our closest friends -- the citizens of Caldwell County -- came on site for what we called a "Googley BBQ." Along with pulled pork from the locally-acclaimed Hannah's, attractions included Google-colored snow cones, cotton candy, a local cover band, Google demo stations, a "Meet-a-Googler" tent, and a kiddie area with face painting, stickers, crafts, and (of course) a bouncy house in Google colors.
Lenoir sits in the heart of Caldwell County, which is known for its spectacular views of the beautiful Blue Ridge Mountains, its close-knit communities, and its hard-working citizens, and is along the famous "20 miles of furniture" on N.C. highway 321. Though many furniture industry jobs in the area have been lost in recent years, now technology companies are moving to the region, and a focus on technology education is helping to usher Caldwell into the 21st century.
Several speakers at the ribbon-cutting, including the Mayor of Lenoir, David Barlow; County Commissioner Herb Greene; and the Governor of North Carolina, Mike Easley, voiced this sentiment, each hopeful that other technology companies will consider Google's presence and set up shop as well. What's not to love about an area with a beautiful landscape, a home-town feel, and such a wonderful and welcoming community? Yeah, we couldn't find anything either.
Lenoir Googlers are still floating on at least cloud seven or eight about playing host at our new site. We couldn't have done it without the local firefighters, police, Chamber of Commerce and government representatives who went out of their way to make sure everyone had fun that day -- helped, of course, by the hundreds of folks who joined us in celebrating. But what's more, we are excited that we will soon be bringing this newest data center online, as another step to ensure that our services remain lightning fast and nearly 100% reliable, no matter where on the planet you may be.
Here's a photo album from the day:
Categorie: tech
Get your transit schedules and directions with Google Maps for mobile
Posted by Ryan Pollock, Product Marketing Manager
What with everyone thinking about ways to save on gas and avoid driving, one obvious tactic is to take public transportation. With that (and the environment) in mind, we continue to work with public transportation agencies to get bus and train schedules, and integrate this information into Google Maps. We just launched transit directions in Google Maps for mobile so that you can get transit directions while you're out and about in more than 50 cities worldwide. Right now transit directions are available on the latest Google Maps for mobile release on BlackBerry and many Java-based phones. We'll be adding support for other phones shortly.
To see how it works, read more on the Google Mobile Blog, and watch this demo:
What with everyone thinking about ways to save on gas and avoid driving, one obvious tactic is to take public transportation. With that (and the environment) in mind, we continue to work with public transportation agencies to get bus and train schedules, and integrate this information into Google Maps. We just launched transit directions in Google Maps for mobile so that you can get transit directions while you're out and about in more than 50 cities worldwide. Right now transit directions are available on the latest Google Maps for mobile release on BlackBerry and many Java-based phones. We'll be adding support for other phones shortly.
To see how it works, read more on the Google Mobile Blog, and watch this demo:
Categorie: tech
Does your password pass the test?
Posted by HongHai Shen, Engineer
This post is the latest in an ongoing series about online safety. - Ed.
One of the things I work on is password security. And because I'm someone who pays close attention to passwords and how people use them, I sometimes hear interesting stories. For example, a couple of my colleagues are so careful about the security of their passwords that they generate a random eight-character string, memorize it, and then use it as their password for two to three months. After that time elapses, they start the process over again and generate a new random password.
Do we all need to be that careful about our passwords? Probably not. But passwords are one of the web's most important security tools. Whether it's for your Google account, your banking center, or your favorite store, choosing a good password and keeping it safe can go a long way toward protecting your information online.
So how do you choose a good password, and then keep it safe? A few of these tips can help:
Some sites will let you write in your own question; in these cases, you should make sure the Q&A you create isn't something that's easy to guess or something that your family and friends would know. Other sites will present you with a list of preset questions to choose from, such as "What is your mother's maiden name?" These kinds of questions are less secure, as they're easier for other people to guess the answer. In these cases, you should find a way to make your answer unique -- whether it's using the tips above, or by adding in other information -- so that even if someone guesses the answer, they won't know how to enter it properly.
Read more about choosing a good password and security question.
This post is the latest in an ongoing series about online safety. - Ed.
One of the things I work on is password security. And because I'm someone who pays close attention to passwords and how people use them, I sometimes hear interesting stories. For example, a couple of my colleagues are so careful about the security of their passwords that they generate a random eight-character string, memorize it, and then use it as their password for two to three months. After that time elapses, they start the process over again and generate a new random password.
Do we all need to be that careful about our passwords? Probably not. But passwords are one of the web's most important security tools. Whether it's for your Google account, your banking center, or your favorite store, choosing a good password and keeping it safe can go a long way toward protecting your information online.
So how do you choose a good password, and then keep it safe? A few of these tips can help:
- Avoid common elements when choosing your password. Specifically, you should avoid using words or phases from the dictionary, especially things that are easy to guess, like "password," "let me in," or the name of the site you're logging into. You should also avoid using keyboard patterns, such as "asdf1234" or "aqswdefr," or personal information, such as birthdays, addresses, or phone numbers.
- Make your password as unique as possible. Once you've settled on a good base for your password, you should go a step further and add in numbers and non-alphanumerical characters, mix in upper-case letters, or use similar-looking substitutions for parts of the password, such as "$" for "s," "1" for "l," and "0" for "o."
- Create different passwords for different sites. Doing so will help ensure that if one password is compromised, the others will remain secure. You may not be able to have a unique password for every place you visit on the web (for some of us, that would be a lot of passwords to manage), but alternating between a set of different passwords across the web and making sure all accounts that contain highly sensitive information (like email accounts or online banking accounts) have unique passwords is a good place to start.
- Don't share your passwords with anyone. Not family, not friends, not anyone. This may seem a little strict, but the reality is the more people you share your password with, the greater your chances of having that password compromised will be. Also, if you need to write your passwords down, keep them away from your computer, and never send them in emails. And if you suspect someone might have discovered one of your passwords, change it immediately.
- Be careful how you share your information online. Some online services -- such as social networking sites and gadgets that scrape information from other products -- may ask you for a password or an API key. If you choose to use these kinds of services, take a few minutes to learn more about what they do to keep your sensitive information secure. And just like sharing passwords with other people, you should be aware that sharing this information increases the chances that it could be compromised.
Some sites will let you write in your own question; in these cases, you should make sure the Q&A you create isn't something that's easy to guess or something that your family and friends would know. Other sites will present you with a list of preset questions to choose from, such as "What is your mother's maiden name?" These kinds of questions are less secure, as they're easier for other people to guess the answer. In these cases, you should find a way to make your answer unique -- whether it's using the tips above, or by adding in other information -- so that even if someone guesses the answer, they won't know how to enter it properly.
Read more about choosing a good password and security question.
Categorie: tech
Explore Walt Disney World® Resort in 3D
Posted by Jay Rasulo, Chairman, Walt Disney Parks and Resorts
Last May, Eric Schmidt and I met to talk about The Walt Disney Company’s focus on technology. We started to explore innovative ways we could work together to bring one of the world’s most magical destinations to Google Earth’s millions of users… and how our guests could be a mouse-click away from visiting the place where dreams come true.
The result is Walt Disney World® Resort in 3D, an interactive, virtual Walt Disney World completely recreated on Google Earth. This revolutionary project features 3D models of our four Orlando theme parks and more than 20 of Disney’s Resort hotels. Incredible in scope -- containing over 1,500 3D models -- Walt Disney World Resort in 3D is the most detailed 3D rendering undertaken on Google Earth to date.
From the summit of Space Mountain® to the watery confines of the Pirates of the Caribbean®, we invite you to explore the Walt Disney World Resort in Google Earth. It’s the next best thing to being there.
Last May, Eric Schmidt and I met to talk about The Walt Disney Company’s focus on technology. We started to explore innovative ways we could work together to bring one of the world’s most magical destinations to Google Earth’s millions of users… and how our guests could be a mouse-click away from visiting the place where dreams come true.
The result is Walt Disney World® Resort in 3D, an interactive, virtual Walt Disney World completely recreated on Google Earth. This revolutionary project features 3D models of our four Orlando theme parks and more than 20 of Disney’s Resort hotels. Incredible in scope -- containing over 1,500 3D models -- Walt Disney World Resort in 3D is the most detailed 3D rendering undertaken on Google Earth to date.
From the summit of Space Mountain® to the watery confines of the Pirates of the Caribbean®, we invite you to explore the Walt Disney World Resort in Google Earth. It’s the next best thing to being there.
Categorie: tech
Google Site Search taps the power of the cloud
Posted by Posted by Nitin Mangtani, Lead Product Manager, Google Enterprise Search, and Rajat Mukherjee, Group Product Manager, Search
Search is never far from our minds -- not just on Google, but also for the millions of websites that don't yet have high-quality search. And since we've already built powerful search technologies into our computing infrastructure, site owners don't have to build it themselves. It's an aspect of something you might have heard about recently: "cloud computing".
Our ability to work in the cloud is one reason we've just announced Google Site Search with enhanced index coverage. Previously known as Custom Search Business Edition, this service gives any website the same relevance, ease of use and familiar search experience you get on Google.com. It takes just minutes to set up, and is hosted entirely by Google, so site owners can have great search capabilities with little or no maintenance and technical resources needed. We've also added enhanced index coverage and customization features that help us crawl and index all content (even pages deep within a site) -- and as a result, we can deliver comprehensive search results on any website.
It's not only webmasters who can take advantage of these features; so can site owners who want to maximize e-commerce opportunities and increase their conversions when they deliver a high-quality search experience to site visitors. Read more on the Google Enterprise blog to learn how you can offer better search on your site.
To see Google Site Search in action, watch this video featuring eHealthInsurance:
Search is never far from our minds -- not just on Google, but also for the millions of websites that don't yet have high-quality search. And since we've already built powerful search technologies into our computing infrastructure, site owners don't have to build it themselves. It's an aspect of something you might have heard about recently: "cloud computing".
Our ability to work in the cloud is one reason we've just announced Google Site Search with enhanced index coverage. Previously known as Custom Search Business Edition, this service gives any website the same relevance, ease of use and familiar search experience you get on Google.com. It takes just minutes to set up, and is hosted entirely by Google, so site owners can have great search capabilities with little or no maintenance and technical resources needed. We've also added enhanced index coverage and customization features that help us crawl and index all content (even pages deep within a site) -- and as a result, we can deliver comprehensive search results on any website.
It's not only webmasters who can take advantage of these features; so can site owners who want to maximize e-commerce opportunities and increase their conversions when they deliver a high-quality search experience to site visitors. Read more on the Google Enterprise blog to learn how you can offer better search on your site.
To see Google Site Search in action, watch this video featuring eHealthInsurance:
Categorie: tech
More on Robots Exclusion Protocol (REP)
Posted by Prashanth Koppula, Product Manager
Web publishers often ask us how they can maximize their visibility on the web. Much of this has to do with search engine optimization -- making sure a publisher's content shows up on all the search engines.
However, there are some cases in which publishers need to communicate more information to search engines -- like the fact that they don't want certain content to appear in search results. And for that they use something called the Robots Exclusion Protocol (REP), which lets publishers control how search engines access their site: whether it's controlling the visibility of their content across their site (via robots.txt) or down to a much more granular level for individual pages (via META tags).
Since it was introduced in the early '90s, REP has become the de facto standard by which web publishers specify which parts of their site they want public and which parts they want to keep private. Today, millions of publishers use REP as an easy and efficient way to communicate with search engines. Its strength lies in its flexibility to evolve in parallel with the web, its universal implementation across major search engines and all major robots, and in the way it works for any publisher, no matter how large or small.
While REP is observed by virtually all search engines, we've never come together to detail how we each interpret different tags. Over the last couple of years, we have worked with Microsoft and Yahoo! to bring forward standards such as Sitemaps and offer additional tools for webmasters. Since the original announcement, we have, and will continue to, deliver further improvements based on what we are hearing from the community.
Today, in that same spirit of making the lives of webmasters simpler, we're releasing detailed documentation about how we implement REP. This will provide a common implementation for webmasters and make it easier for any publisher to know how their REP directives will be handled by three major search providers -- making REP more intuitive and friendly to even more publishers on the web.
To see the major REP features currently implemented by Google, Microsoft, and Yahoo!, please see our detailed post on the Webmaster Central blog.
Web publishers often ask us how they can maximize their visibility on the web. Much of this has to do with search engine optimization -- making sure a publisher's content shows up on all the search engines.
However, there are some cases in which publishers need to communicate more information to search engines -- like the fact that they don't want certain content to appear in search results. And for that they use something called the Robots Exclusion Protocol (REP), which lets publishers control how search engines access their site: whether it's controlling the visibility of their content across their site (via robots.txt) or down to a much more granular level for individual pages (via META tags).
Since it was introduced in the early '90s, REP has become the de facto standard by which web publishers specify which parts of their site they want public and which parts they want to keep private. Today, millions of publishers use REP as an easy and efficient way to communicate with search engines. Its strength lies in its flexibility to evolve in parallel with the web, its universal implementation across major search engines and all major robots, and in the way it works for any publisher, no matter how large or small.
While REP is observed by virtually all search engines, we've never come together to detail how we each interpret different tags. Over the last couple of years, we have worked with Microsoft and Yahoo! to bring forward standards such as Sitemaps and offer additional tools for webmasters. Since the original announcement, we have, and will continue to, deliver further improvements based on what we are hearing from the community.
Today, in that same spirit of making the lives of webmasters simpler, we're releasing detailed documentation about how we implement REP. This will provide a common implementation for webmasters and make it easier for any publisher to know how their REP directives will be handled by three major search providers -- making REP more intuitive and friendly to even more publishers on the web.
To see the major REP features currently implemented by Google, Microsoft, and Yahoo!, please see our detailed post on the Webmaster Central blog.
Categorie: tech
At long last, real-time stock quotes are here
Posted by Matthew Simmons, Market Data Gnome, and Katie Jacobs Stanton, Principal, New Business Development
We're very excited to tell you that real-time quotes on NASDAQ securities are now available on Google Finance. This is an important (and way overdue) development for everyone who consumes financial information. Historically, real-time stock data was not freely and widely accessible. Either buried behind subscription walls or brokerage sites, consumers typically had to live with 15 or 20 minute price delays. In the world of finance, time is indeed money, and it's critical to have timely and accurate data.
Providing free real-time stock quotes is consistent with our mission, and we'll continue to work hard to offer tools, features and more real-time data so investors can make informed and timely financial decisions.
We're very excited to tell you that real-time quotes on NASDAQ securities are now available on Google Finance. This is an important (and way overdue) development for everyone who consumes financial information. Historically, real-time stock data was not freely and widely accessible. Either buried behind subscription walls or brokerage sites, consumers typically had to live with 15 or 20 minute price delays. In the world of finance, time is indeed money, and it's critical to have timely and accurate data.
Providing free real-time stock quotes is consistent with our mission, and we'll continue to work hard to offer tools, features and more real-time data so investors can make informed and timely financial decisions.
Categorie: tech
Treasure Hunt: the last leg of the journey
Posted by Phillip Grasso, Manager, Engineering/Operations
Over the last few weeks, we've been keeping you updated on our Treasure Hunt competition — a puzzle contest designed to test your knowledge of computer science, networking, and low-level UNIX trivia. And now it's coming to a close. The fourth and final puzzle will be released at 1212448500. With it, we'll also be highlighting Google Developer Day, which is coming up on June 18 at Wharf 8 in Sydney.
We'll be announcing the contest winners (and their handsome rewards) once the results are tabulated, so keep your spyglasses here over the next few weeks. And, of course, all the prior weeks' puzzles are still available on the main page.
You've come this far... be ye real treasure hunters or just landlubbers in disguise?
Over the last few weeks, we've been keeping you updated on our Treasure Hunt competition — a puzzle contest designed to test your knowledge of computer science, networking, and low-level UNIX trivia. And now it's coming to a close. The fourth and final puzzle will be released at 1212448500. With it, we'll also be highlighting Google Developer Day, which is coming up on June 18 at Wharf 8 in Sydney.
We'll be announcing the contest winners (and their handsome rewards) once the results are tabulated, so keep your spyglasses here over the next few weeks. And, of course, all the prior weeks' puzzles are still available on the main page.
You've come this far... be ye real treasure hunters or just landlubbers in disguise?
Categorie: tech
Sessions and snacks at Google I/O
Posted by Andrew Bowers, Product Manager
We hosted Google I/O at the Moscone Center in San Francisco this week, with 3,000+ developers in attendance. They took advantage of nearly 100 in-depth technical sessions, on-site massage therapists, and 3,500 pounds of assorted snacks (including 395 pounds of M&Ms and 190 pounds of Gummi Bears).
While we can't embed snacks or massages directly into this browser -- we're hoping the Gears team will make this possible next year -- presentations will be posted to Google Code shortly. In the meantime, feel free to check out the Google I/O keynote:
We hosted Google I/O at the Moscone Center in San Francisco this week, with 3,000+ developers in attendance. They took advantage of nearly 100 in-depth technical sessions, on-site massage therapists, and 3,500 pounds of assorted snacks (including 395 pounds of M&Ms and 190 pounds of Gummi Bears).
While we can't embed snacks or massages directly into this browser -- we're hoping the Gears team will make this possible next year -- presentations will be posted to Google Code shortly. In the meantime, feel free to check out the Google I/O keynote:
Categorie: tech
Happy birthday, Google Gears!
Posted by Chris Prince, Software Engineer
It has been a year since the launch of Google Gears, and we wanted to offer a glimpse into what's changing, and what's ahead.
First of all, to better reflect the open nature of this project, we've decided to rename ourselves. Henceforth, the project will be simply "Gears." We want to make it clear that Gears isn't just a Google thing. We see Gears as a way for everyone to get involved with upgrading the web platform.
Our first year focused on offline-enabling applications, but that was only the beginning. Our broader goal has always been to close the gap between web apps and native apps by giving the browser new capabilities. There is no shortage of web application pain points to be addressed! In its second year, Gears will begin to tackle some of these problems.
On the applications front, there have been a number of exciting developments. Today, MySpace is launching enhanced functionality for MySpace mail using Gears. They are using the original Gears Database API with Full Text Search to enable fast and easy search and sort capabilities. The latest build of WordPress also integrates Gears, to improve performance, and to let users manage their blogs offline. And as many of you know, the Google Docs team added offline capabilities just a few weeks ago.
Gears remains a completely open source project. We strongly support web standards, and we continue to work with the W3C and WHATWG committees to help define standards for browsers.
Finally, we want Gears to be available to everyone, regardless of platform or browser. To that end, we are currently adding Firefox 3 and Safari support. And Opera is working to support Gears on both desktop and mobile. These new platforms will nicely complement our current set: Internet Explorer and Firefox, across Windows, Mac, Linux, and even Windows Mobile.
We're very excited about our progress this past year, and we have even bigger plans for 2008. All of you are welcome to jump in and join our fledgling community -- we're helping to push the web forward, and it's a lot of fun! :)
It has been a year since the launch of Google Gears, and we wanted to offer a glimpse into what's changing, and what's ahead.
First of all, to better reflect the open nature of this project, we've decided to rename ourselves. Henceforth, the project will be simply "Gears." We want to make it clear that Gears isn't just a Google thing. We see Gears as a way for everyone to get involved with upgrading the web platform.
Our first year focused on offline-enabling applications, but that was only the beginning. Our broader goal has always been to close the gap between web apps and native apps by giving the browser new capabilities. There is no shortage of web application pain points to be addressed! In its second year, Gears will begin to tackle some of these problems.
On the applications front, there have been a number of exciting developments. Today, MySpace is launching enhanced functionality for MySpace mail using Gears. They are using the original Gears Database API with Full Text Search to enable fast and easy search and sort capabilities. The latest build of WordPress also integrates Gears, to improve performance, and to let users manage their blogs offline. And as many of you know, the Google Docs team added offline capabilities just a few weeks ago.
Gears remains a completely open source project. We strongly support web standards, and we continue to work with the W3C and WHATWG committees to help define standards for browsers.
Finally, we want Gears to be available to everyone, regardless of platform or browser. To that end, we are currently adding Firefox 3 and Safari support. And Opera is working to support Gears on both desktop and mobile. These new platforms will nicely complement our current set: Internet Explorer and Firefox, across Windows, Mac, Linux, and even Windows Mobile.
We're very excited about our progress this past year, and we have even bigger plans for 2008. All of you are welcome to jump in and join our fledgling community -- we're helping to push the web forward, and it's a lot of fun! :)
Categorie: tech
Mini Hear, Mini Do
Posted by Cyrus Mistry, Product Manager, Google Enterprise
The Google Mini has been making its way across the globe, reaching thousands of businesses that have taken to our little blue box, and along the way picking up suggestions for improvement from devoted users. As a result we've just introduced to the Mini three greatly requested features that can make search inside businesses even more powerful. Finding the most up-to-date and authoritative document within your company has never been easier now that you can search for documents filed in shared drives and weight documents by date or value. We've also added support for six new languages (Basque, Catalan, Galician, Greek, Hungarian, and Polish).
We're listening, so keep those suggestions coming.
Read more about the new Mini features on the Google Enterprise Blog.
The Google Mini has been making its way across the globe, reaching thousands of businesses that have taken to our little blue box, and along the way picking up suggestions for improvement from devoted users. As a result we've just introduced to the Mini three greatly requested features that can make search inside businesses even more powerful. Finding the most up-to-date and authoritative document within your company has never been easier now that you can search for documents filed in shared drives and weight documents by date or value. We've also added support for six new languages (Basque, Catalan, Galician, Greek, Hungarian, and Polish).
We're listening, so keep those suggestions coming.
Read more about the new Mini features on the Google Enterprise Blog.
Categorie: tech
Treasure Hunt - week 3
Posted by Phillip Grasso, Manager, Engineering/Operations
We're now entering the third week of Google's Treasure Hunt competition, a puzzle contest designed to test your knowledge of computer science, networking, and low-level UNIX trivia. Last week we posted the second puzzle. This week's puzzle is set to be released on Tuesday, May 27 at 10 a.m. PDT. We'll also be featuring our brand-new San Francisco office along with it.
We'll be giving out a few prizes for the fastest contestants to complete each question. There will also be a grand prize for the contestant who correctly answers all four questions in the shortest cumulative time (time is defined as the time between the question's release and the submission of the correct answer). The previous puzzles will still be accessible off of the main page.
The treasure is within reach, so grab yer shovels and keep on diggin', mateys!
We're now entering the third week of Google's Treasure Hunt competition, a puzzle contest designed to test your knowledge of computer science, networking, and low-level UNIX trivia. Last week we posted the second puzzle. This week's puzzle is set to be released on Tuesday, May 27 at 10 a.m. PDT. We'll also be featuring our brand-new San Francisco office along with it.
We'll be giving out a few prizes for the fastest contestants to complete each question. There will also be a grand prize for the contestant who correctly answers all four questions in the shortest cumulative time (time is defined as the time between the question's release and the submission of the correct answer). The previous puzzles will still be accessible off of the main page.
The treasure is within reach, so grab yer shovels and keep on diggin', mateys!
Categorie: tech
Introduction to Google Search Quality
Posted by Udi Manber, VP Engineering, Search Quality
Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them -- and in what order. Lately, we have been doing other things as well. But more on that later.
For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.
The details of the ranking algorithms are in many ways Google's crown jewels. We are very proud of them and very protective of them. By some estimate, more than one thousand programmer/scientist years have gone directly into their development, and the rate of innovation has not slowed down.
But being completely secretive isn’t ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past. We will try to periodically tell you about new things, explain old things, give advice, spread news, and engage in conversations. Let me start with some general pieces of information about our group. More blog posts will follow.
I should take a moment to introduce myself. My name is Udi Manber, and I am a VP of engineering at Google in charge of Search Quality. I have been at Google for over two years, and I have been working on search technologies for almost 20 years.
The heart of the group is the team that works on core ranking. Ranking is hard, much harder than most people realize. One reason for this is that languages are inherently ambiguous, and documents do not follow any set of rules. There are really no standards for how to convey information, so we need to be able to understand all web pages, written by anyone, for any reason. And that's just half of the problem. We also need to understand the queries people pose, which are on average fewer than three words, and map them to our understanding of all documents. Not to mention that different people have different needs. And we have to do all of that in a few milliseconds.
The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it's not just the language, it's how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).
Another team in our group is responsible for evaluating how well we're doing. This is done in many different ways, but the goal is always the same: improve the user experience. This is not the main goal, it is the only goal. There are automated evaluations every minute (to make sure nothing goes wrong), periodic evaluations of our overall quality, and, most importantly, evaluations of specific algorithmic improvements. When an engineer gets a new idea and develops a new algorithm, we test their ideas thoroughly. We have a team of statisticians who look at all the data and determine the value of the new idea. We meet weekly (sometimes twice a week) to go over those new ideas and approve new launches. In 2007, we launched more than 450 new improvements, about 9 per week on the average. Some of these improvements are simple and obvious -- for example, we fixed the way Hebrew acronym queries are handled (in Hebrew an acronym is denoted by a (") next to the last character, so IBM will be IB"M), and some are very complicated -- for example, we made significant changes to the PageRank algorithm in January. Most of the time we look for improvements in relevancy, but we also work on projects where the sole purpose is to simplify the algorithms. Simple is good.
International search has been one of our key focus areas in the past two years. This means all spoken languages, not just the major ones. Last year, for example, we made major improvements in Azerbaijani, a language spoken by about 8 million people. In the past few months, we launched spell checking in Estonian, Catalan, Serbian, Serbo-Croatian, Ukranian, Bosnian, Latvian, Filipino Tagalog, Slovenian and Farsi. We organized a network of people all over the world who provide us with feedback, and we have a large set of volunteers from all parts of Google who speak different languages and help us improve search.
Another team is dedicated to new features and new user interfaces. Having a great engine is necessary for a great car, but it is not sufficient. The car has to be comfortable and easy to drive. The Google search user interface is quite simple. Very few of our users ever read our help pages, and they can do very well without them (but they're good reading nevertheless, and we're working to improve them). When we add new features we try to ensure that they will be intuitive and easy to use for everyone. One of the most visible changes we made in the past year was Universal Search. Others include the Google Notebook, Custom Search Engines, and of course, many improvements to iGoogle. The UI team is helped by a team of usability experts who conduct user studies and evaluate new features. They travel all over the world, and they even go to people's homes to see users in their natural habitat. (Don't worry, they do not come unannounced or uninvited!)
There is a whole team that concentrates on fighting webspam and other types of abuse. That team works on variety of issues from hidden text to off-topic pages stuffed with gibberish keywords, plus many other schemes that people use in an attempt to rank higher in our search results. The team spots new spam trends and works to counter those trends in scalable ways; like all other teams, they do it internationally. The webspam group works closely with the Google Webmaster Central team, so they can share insights with everyone and also listen to site owners.
There are other teams devoted to particular projects. In general, our organizational structure is quite informal. People move around, and new projects start all the time.
One of the key things about search is that users' expectations grow rapidly. Tomorrow's queries will be much harder than today's queries. Just as Moore's law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time. This is impossible to measure precisely, but we all feel it. We know we cannot rest on our laurels, we have to work hard to meet the challenge. As I mentioned earlier, we will continue providing you with updates on search quality in the coming months, so stay tuned.
Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them -- and in what order. Lately, we have been doing other things as well. But more on that later.
For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.
The details of the ranking algorithms are in many ways Google's crown jewels. We are very proud of them and very protective of them. By some estimate, more than one thousand programmer/scientist years have gone directly into their development, and the rate of innovation has not slowed down.
But being completely secretive isn’t ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past. We will try to periodically tell you about new things, explain old things, give advice, spread news, and engage in conversations. Let me start with some general pieces of information about our group. More blog posts will follow.
I should take a moment to introduce myself. My name is Udi Manber, and I am a VP of engineering at Google in charge of Search Quality. I have been at Google for over two years, and I have been working on search technologies for almost 20 years.
The heart of the group is the team that works on core ranking. Ranking is hard, much harder than most people realize. One reason for this is that languages are inherently ambiguous, and documents do not follow any set of rules. There are really no standards for how to convey information, so we need to be able to understand all web pages, written by anyone, for any reason. And that's just half of the problem. We also need to understand the queries people pose, which are on average fewer than three words, and map them to our understanding of all documents. Not to mention that different people have different needs. And we have to do all of that in a few milliseconds.
The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it's not just the language, it's how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).
Another team in our group is responsible for evaluating how well we're doing. This is done in many different ways, but the goal is always the same: improve the user experience. This is not the main goal, it is the only goal. There are automated evaluations every minute (to make sure nothing goes wrong), periodic evaluations of our overall quality, and, most importantly, evaluations of specific algorithmic improvements. When an engineer gets a new idea and develops a new algorithm, we test their ideas thoroughly. We have a team of statisticians who look at all the data and determine the value of the new idea. We meet weekly (sometimes twice a week) to go over those new ideas and approve new launches. In 2007, we launched more than 450 new improvements, about 9 per week on the average. Some of these improvements are simple and obvious -- for example, we fixed the way Hebrew acronym queries are handled (in Hebrew an acronym is denoted by a (") next to the last character, so IBM will be IB"M), and some are very complicated -- for example, we made significant changes to the PageRank algorithm in January. Most of the time we look for improvements in relevancy, but we also work on projects where the sole purpose is to simplify the algorithms. Simple is good.
International search has been one of our key focus areas in the past two years. This means all spoken languages, not just the major ones. Last year, for example, we made major improvements in Azerbaijani, a language spoken by about 8 million people. In the past few months, we launched spell checking in Estonian, Catalan, Serbian, Serbo-Croatian, Ukranian, Bosnian, Latvian, Filipino Tagalog, Slovenian and Farsi. We organized a network of people all over the world who provide us with feedback, and we have a large set of volunteers from all parts of Google who speak different languages and help us improve search.
Another team is dedicated to new features and new user interfaces. Having a great engine is necessary for a great car, but it is not sufficient. The car has to be comfortable and easy to drive. The Google search user interface is quite simple. Very few of our users ever read our help pages, and they can do very well without them (but they're good reading nevertheless, and we're working to improve them). When we add new features we try to ensure that they will be intuitive and easy to use for everyone. One of the most visible changes we made in the past year was Universal Search. Others include the Google Notebook, Custom Search Engines, and of course, many improvements to iGoogle. The UI team is helped by a team of usability experts who conduct user studies and evaluate new features. They travel all over the world, and they even go to people's homes to see users in their natural habitat. (Don't worry, they do not come unannounced or uninvited!)
There is a whole team that concentrates on fighting webspam and other types of abuse. That team works on variety of issues from hidden text to off-topic pages stuffed with gibberish keywords, plus many other schemes that people use in an attempt to rank higher in our search results. The team spots new spam trends and works to counter those trends in scalable ways; like all other teams, they do it internationally. The webspam group works closely with the Google Webmaster Central team, so they can share insights with everyone and also listen to site owners.
There are other teams devoted to particular projects. In general, our organizational structure is quite informal. People move around, and new projects start all the time.
One of the key things about search is that users' expectations grow rapidly. Tomorrow's queries will be much harder than today's queries. Just as Moore's law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time. This is impossible to measure precisely, but we all feel it. We know we cannot rest on our laurels, we have to work hard to meet the challenge. As I mentioned earlier, we will continue providing you with updates on search quality in the coming months, so stay tuned.
Categorie: tech
San Francisco office rides the wave
Posted by Todd Curtiss, Director of Engineering, Site Reliability (SRE)
San Francisco has been attracting freethinking writers, artists, instigators, and entrepreneurs for more than 150 years. The people who built, experienced, and created this diverse place have all shared a passion for innovation and extending beyond the conventional. San Franciscans kicked off the gold rush and made the first pair of jeans, received the first transcontinental telephone call in 1915, came together for the Summer of Love and the original Burning Man, and played a major role in the dot-com and Web 2.0 booms. The City always seems to blaze new trails.
Sure, our summers are cool and foggy, our hills are steep, and our streets are twisty. But SF Googlers think this is the perfect place to work. Earlier this year, our own "Father of the Internet" Vint Cerf launched the office by inspiring the assembled engineers to think about today's challenges at scale, speaking about the challenges of interplanetary IP communication, the future of the Internet, and who's to blame for IPv4's limited address space (Vint says it's him).
We in the SF office contribute to a broad cross-section of the Google world in a number of ways: we write software for managing big computing clusters and keeping them efficient; we analyze vast piles of data to understand how the web works; we engineer reliability, scalability, and security into the apps many people rely on; we share our tools and methods with the open source community; we create internal productivity apps to support our engineers.
And that's just in engineering. The SF office also supports ad agency customers, local markets and classifieds. We're home to our philanthropic arm Google.org, and we make time to participate in community volunteer programs through our employee-created Google Cares-SF program. We have an active green committee, access to the GFleet car-share program, and we're the first plastic-bottle–free office among all of the Googleplexes.
Here's what some of us have to say about working here:
While we may be new, Google SF is growing fast. With close proximity and access to Mountain View and the rest of the Silicon Valley, we span the best of worlds: local and global, campus and city, 'burbs and urban, highways and dirt roads. We're always looking for talented and passionate people to join our team, so if you want to be part of building the next big thing, we'd love to hear from you.
And in case you need another reason to come visit us in Shaky Town, Google I/O, our largest developer conference to date, takes place at the Moscone Center on May 28-29. It's not too late to register -- we hope to see you there.
San Francisco has been attracting freethinking writers, artists, instigators, and entrepreneurs for more than 150 years. The people who built, experienced, and created this diverse place have all shared a passion for innovation and extending beyond the conventional. San Franciscans kicked off the gold rush and made the first pair of jeans, received the first transcontinental telephone call in 1915, came together for the Summer of Love and the original Burning Man, and played a major role in the dot-com and Web 2.0 booms. The City always seems to blaze new trails.
Sure, our summers are cool and foggy, our hills are steep, and our streets are twisty. But SF Googlers think this is the perfect place to work. Earlier this year, our own "Father of the Internet" Vint Cerf launched the office by inspiring the assembled engineers to think about today's challenges at scale, speaking about the challenges of interplanetary IP communication, the future of the Internet, and who's to blame for IPv4's limited address space (Vint says it's him).
We in the SF office contribute to a broad cross-section of the Google world in a number of ways: we write software for managing big computing clusters and keeping them efficient; we analyze vast piles of data to understand how the web works; we engineer reliability, scalability, and security into the apps many people rely on; we share our tools and methods with the open source community; we create internal productivity apps to support our engineers.
And that's just in engineering. The SF office also supports ad agency customers, local markets and classifieds. We're home to our philanthropic arm Google.org, and we make time to participate in community volunteer programs through our employee-created Google Cares-SF program. We have an active green committee, access to the GFleet car-share program, and we're the first plastic-bottle–free office among all of the Googleplexes.
Here's what some of us have to say about working here:
While we may be new, Google SF is growing fast. With close proximity and access to Mountain View and the rest of the Silicon Valley, we span the best of worlds: local and global, campus and city, 'burbs and urban, highways and dirt roads. We're always looking for talented and passionate people to join our team, so if you want to be part of building the next big thing, we'd love to hear from you.
And in case you need another reason to come visit us in Shaky Town, Google I/O, our largest developer conference to date, takes place at the Moscone Center on May 28-29. It's not too late to register -- we hope to see you there.
Categorie: tech
Exploring "las oportunidades" for small businesses
Posted by Carolina Shea, AdSense Account Strategist
Last week, I flew from our Phoenix office to Washington, D.C. to deliver our first U.S. seminar for small business. It's a simple and straightforward presentation about how Google tools can help small businesses establish a presence online, work more collaboratively and efficiently, and earn money from their websites through our AdSense program.
If you were able to catch a glimpse of our testimony in front of the U.S. House Small Business Committee a couple of weeks ago, you'll know that helping small businesses thrive on the Internet is something we're really passionate about. And we thought we should share the training first with one of the most entrepreneurial communities in the U.S.: Hispanic Americans. Working with the enthusiastic support of the U.S. Hispanic Chamber of Commerce and the League of United Latin American Citizens, I'm happy to say that this first session is in Spanish. We call it "Google 101 para pequeñas empresas."
Check out the seminar in this video (in Spanish, with an introduction in English), or have a look at our small business resource page (in English) and (en Español).
Last week, I flew from our Phoenix office to Washington, D.C. to deliver our first U.S. seminar for small business. It's a simple and straightforward presentation about how Google tools can help small businesses establish a presence online, work more collaboratively and efficiently, and earn money from their websites through our AdSense program.
If you were able to catch a glimpse of our testimony in front of the U.S. House Small Business Committee a couple of weeks ago, you'll know that helping small businesses thrive on the Internet is something we're really passionate about. And we thought we should share the training first with one of the most entrepreneurial communities in the U.S.: Hispanic Americans. Working with the enthusiastic support of the U.S. Hispanic Chamber of Commerce and the League of United Latin American Citizens, I'm happy to say that this first session is in Spanish. We call it "Google 101 para pequeñas empresas."
Check out the seminar in this video (in Spanish, with an introduction in English), or have a look at our small business resource page (in English) and (en Español).
Categorie: tech
Google Sites now open to everyone
Posted by Andrew Zaeske, Engineering Manager
A few months ago we launched Google Sites exclusively as part of Google Apps for companies and organizations that wanted to use the service on their own domains. Now we've made it easy for anyone to set up a website to share all types of information -- team projects, company intranets, community groups, classrooms, clubs, family updates, you name it -- in one place, for a few people, a group or the world. You can securely host your own website at http://sites.google.com/[your-website] and add as many pages as you like for free.
Getting started with Google Sites is easy. You can create different types of pages from scratch with the click of a button, and you can embed documents, calendars, photos, videos and gadgets directly into those pages. Similar to Google Docs, built-in editing tools allow for popular text and formatting changes to be made in a straightforward, WYSIWYG manner. Once your site is up and running, inviting people to edit or view your content is as simple as entering in their email address (of course, you can change access levels at any time). And you (or anyone who has editing privileges) can add or edit information whenever you'd like.
Here's a quick look:
Stay up to date with the latest news on our new Google Sites blog.
A few months ago we launched Google Sites exclusively as part of Google Apps for companies and organizations that wanted to use the service on their own domains. Now we've made it easy for anyone to set up a website to share all types of information -- team projects, company intranets, community groups, classrooms, clubs, family updates, you name it -- in one place, for a few people, a group or the world. You can securely host your own website at http://sites.google.com/[your-website] and add as many pages as you like for free.
Getting started with Google Sites is easy. You can create different types of pages from scratch with the click of a button, and you can embed documents, calendars, photos, videos and gadgets directly into those pages. Similar to Google Docs, built-in editing tools allow for popular text and formatting changes to be made in a straightforward, WYSIWYG manner. Once your site is up and running, inviting people to edit or view your content is as simple as entering in their email address (of course, you can change access levels at any time). And you (or anyone who has editing privileges) can add or edit information whenever you'd like.
Here's a quick look:
Stay up to date with the latest news on our new Google Sites blog.
Categorie: tech
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